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With the untimely deaths of so many beloved recording artists in 2016, I had occasion to examine the role that music plays in our collective psyche.
As far as the pundits, the press, and the prognosticators were concerned, the 2016 election was in the bag long ago. How did so many "experts" get it so wrong—and were there some who got it right?
Truth be told, outside of the market research / advertising / marketing world, I rarely run into business professionals who “get” what I do immediately. Like a fine vintage, I need to grow on you.